Monday, February 15, 2010

typeiv words

After conducting several experiments to find new ways to create kinetic typography, I've been lead to a new set of questions. Since there are many nuances in the industry I am not so interested in what I can do to kinetic typography but rather what kinetic typography can do for me. My User Experience professor Michael Kidwell has a benchmark to list the three principle uses of language. They are the Practical, the Poetic, and the Persuasive. All three point to a specific trait that good typography has. This trait is Memorably Specific for a Reason.


Knowing this I set out to find what this means for kinetic typography. I began to look at materials and their possible connotation baggage, and also different words or messages I could say with the materials.


I thought of Andy Goldsworthy and other artists who do ephemeral work. I looked at people who do "Permanent" sculptural work like Takenobu Igurashi. This research lead me to believe that sculptural could be a kinetic and powerful medium for typography that could make it more memorable because the words could interact with real objects and the environment. This would add tactile sensations and other memorable stimuli that people could relate to.


Then another sub-question came to mind. Does kinetic type have to be in a film or can it be depicted in a series of photographs. Or does it even need to be captured at all; just sculpture. Since the earth and all its things are moving all the time, there is no stopping anything. I've noticed that 3d kinetic type is truly the last frontier for the field because it bridges the gap between image and type as well as the gap between photo and film.


make three dimensional bitmap words. work on three dimensional cursive. work on other things, and then make vector and bitmap imagery from them in order to create movable letters and words from them.

Friday, February 5, 2010

The definition of typography is a term that restricts the meaning of todays discussions on the topic. First of all, I don't really know where the typography happens in a computer. Typography is a magical code in the form of an image that spatially translates spoken words in specific ways. Type is in print, motion graphics, and even text edit whether we admit it or not.


Through the type iv reading assignments it is clear that information is a popular thing. Lately trendsetters of typography often question the obvious, enjoy problem solving, organizing data, and experimentation. Everywhere there must be check and balance systems because design is subjective in comparison to other sciences. 


In a lot of ways it seems like the design world just shifts back and forth over many spectrums. This is why I am interested in the composing of kinetic typography. At first I wanted to conduct an experiment that would lead to utter chaos. . . how much is too much? Well I think I've tested that one out in several spots and it often has lead to frustration and regret for even trying. By now it is late and I've decided to concentrate on testing out new ways to present kinetic typography. To do this I will set up trials with simple variables in timing, exposure time to words and the deletion or addition to necessary words. My inspiration for this is a long list on youtube that has its own trends set in stone. . . kinetic type done by a scribe. For this project I would like to take authorship, alter texts and screenplays, and show the audience my experiment through both a film and some sort of printed documentation of the exploration.


Hopefully I can do more research and get a thorough plan for testing these waters but for now my goal is to break trends and set a foundation of questioning. I believe that typography and all language has close relations with music. Music is something that everything kind a gets jealous of, but typography is patient.

Friday, January 29, 2010

create your own avitar

Birth of an AVATAR from Peter Ammentorp Lund on Vimeo.

response to T&B readings

Experimentation is a search for a new portal through which we can escape our reality prison. During the beginning of alchemy, the goal was to find a way to change lead into gold. In current day graphic design the goal is to persuade people with type and image.

It seems like every time some new wave of technology comes out like the macintosh computer, it is followed by shocking new aesthetic that will be criticized by the designers of the previous wave.

Graphic Designers post EMIGRE seem to feel a new kind of anxiety and responsibility. It seems to be rooted deeply in the influential figures starting with Marinetti and other futurists.

Experiments with typography seem to get closer and closer with every generation to being a complex system of communication like music as math. Typography is something that we just can't quite compare anything to because it is language transformed by thousands of years.

As for content, I was glad to see writing about emigre, cranbrook people and weingart.

January 29, 2010 7:44 AM

Tuesday, December 15, 2009

Monday, December 14, 2009

Sunday, December 13, 2009

Sunday, November 29, 2009

royjbiv

Sunday, November 22, 2009

Friday, November 20, 2009

Thursday, November 19, 2009

channel of channels


Wednesday, November 18, 2009

M.K.- here is an idea: RESUME


letterpress subheads in resume? Is there any other way for a GD student at an art school? probably