Birth of an AVATAR from Peter Ammentorp Lund on Vimeo.
Friday, January 29, 2010
response to T&B readings
Experimentation is a search for a new portal through which we can escape our reality prison. During the beginning of alchemy, the goal was to find a way to change lead into gold. In current day graphic design the goal is to persuade people with type and image.
It seems like every time some new wave of technology comes out like the macintosh computer, it is followed by shocking new aesthetic that will be criticized by the designers of the previous wave.
Graphic Designers post EMIGRE seem to feel a new kind of anxiety and responsibility. It seems to be rooted deeply in the influential figures starting with Marinetti and other futurists.
Experiments with typography seem to get closer and closer with every generation to being a complex system of communication like music as math. Typography is something that we just can't quite compare anything to because it is language transformed by thousands of years.
As for content, I was glad to see writing about emigre, cranbrook people and weingart.
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