Friday, February 5, 2010

The definition of typography is a term that restricts the meaning of todays discussions on the topic. First of all, I don't really know where the typography happens in a computer. Typography is a magical code in the form of an image that spatially translates spoken words in specific ways. Type is in print, motion graphics, and even text edit whether we admit it or not.

Through the type iv reading assignments it is clear that information is a popular thing. Lately trendsetters of typography often question the obvious, enjoy problem solving, organizing data, and experimentation. Everywhere there must be check and balance systems because design is subjective in comparison to other sciences. 

In a lot of ways it seems like the design world just shifts back and forth over many spectrums. This is why I am interested in the composing of kinetic typography. At first I wanted to conduct an experiment that would lead to utter chaos. . . how much is too much? Well I think I've tested that one out in several spots and it often has lead to frustration and regret for even trying. By now it is late and I've decided to concentrate on testing out new ways to present kinetic typography. To do this I will set up trials with simple variables in timing, exposure time to words and the deletion or addition to necessary words. My inspiration for this is a long list on youtube that has its own trends set in stone. . . kinetic type done by a scribe. For this project I would like to take authorship, alter texts and screenplays, and show the audience my experiment through both a film and some sort of printed documentation of the exploration.

Hopefully I can do more research and get a thorough plan for testing these waters but for now my goal is to break trends and set a foundation of questioning. I believe that typography and all language has close relations with music. Music is something that everything kind a gets jealous of, but typography is patient.