Friday, November 13, 2009


as a result of this project, you will be able to,
• apply all temporal elements (duration, motion, and transition) and at least three communication channels (image, text, voice, music, sound effects) to your work
• explain hierarchy of and relationships between the communication channels
• develop a range of form generation methods from analog to digital
• explain the differences and qualities of digital and analog motion
• hold a perspective on the practical applications of narrative in the design field and its practitioners
• apply deeper technical understanding of flash, photoshop, illustrator, and video / sound software and apply to the production of classroom projects

• the purpose of the work. why does this piece of graphic design exist? what is it supposed to do?
• context for the work. what surrounds it? where or when does it appear? is it stand-alone or does it require a presenter, what else is on that channel? etc.
• audience description. who are they and why are they watching?

find all examples you can find of this kind of work, as well as other work that is inspiring or relevant in some way. look at higher-end motion graphics studios in addition to more diy or user-generated content.

PROCESS BLOG [due next class]
post to your blog the following information:
• your chosen project and why. how will this project work better in your portfolio than the other option?
• written component described above: purpose, context, audience.
• research examples.

This piece of graphic design will exist as an artifact that will show evidence of thoughts and discussions about the rapid advancement of technology. This will include direct references of history and how those moments changed the ideology of our culture. Formally it must reflect byproducts of these advancements, while conversationally it will present information in a very documentary style. To connect ideas of the fake TV show "Box Theory" to real life, there will be characters and hosts to represent historical figures as well as archetypal, fictitious characters to represent hypothetical realities. This may include the invention of characters like "The Printer" who found himself out of work when the photograph swept the scene of image making. These characters will be put into allegorical situations which will hopefully add a meaningful perspective to changes such as the photograph. These perspectives will hopefully connect with people today who are at risk of becoming obsolete, as well as anyone who is interested in the effects of the advent of new technology.

The idea is geared towards all people who are effected by this rise of power of technology as it replaces us in jobs, representation of ideas and even in our personal lives. The simplest example of technology replacing us in our personal lives would be things like a cell phone text message. An example of humans being replaced is even easier to find in the job world. The idea can be expanded upon but it directly correlates to my previous project best when I reference the comparison of the letterpress and the digital printing media. It is a simple allegory and the problem presents itself to us in our everyday lives as graphic designers.

This channel of presentation is in need of an appeal devise. Although it is a simple film, cannot stand alone because it needs some identity to carry it from my first projects into another topic. Essentially, my plan is to use David from printmaking in order to extend the idea and "open up a whole box of worms". He can be a form of Ethos in a way that will hopefully personify my idea. By making it more personal, the thought can be taken more seriously because the viewers will realize how it affects them as well as the people in the film.

This piece of design will explain why there is the existence of specific new ideas. But this is an allegory for a larger theme. This very concentrated artifact (opening sequence to fake TV show "Box Theory") should be very simple, probably analogue and it should give a rich visual experience to the viewer.

[Box theory]

this will be a great learning experience on boxes, and how our fate as a species has always depended on the ability or lack of ability in utilizing the box.

when a person finds an object of value they immediately search for the proper box in which to place it. But how long have we trusted the common box to play such an important role in our lives? What is the common box? What is box theory?

A theory can often be applied to different systems while retaining applicable and predictable outcomes. Today we are going to look at how box theory works in the printing community.

Lets start with the historical printmaker. Printer makers are by definition supposed to make prints. This can mean a number of things, but we will stick with the first human beings that became infamous from their ability to make great prints or because they revolutionized printing with some sort of invention.

Johannes Guttenberg made the letterpress. We can thank him for making our Alphabet a "Moving Alphabet". THANK YOU JOHANNES. But one day there would be a revolution that would change printmaking forever. Even further than Guttenberg had taken us, the photograph or dueggerotype ended our burden of many heavy printing machines that were not only cumbersome, but also very time consuming to transfer images with.

It was at the industrial revolution when the photograph took printmaking to a much smaller box than it had been in before. And thought the first photo-boxes took hours to make just one image, it wouldn't be long before some very smart people would figure out how to make new chemical mixtures that would make the photographic print take but a few blinks of an eye.

By the time one hundred years ago happened, photography had stolen the print show. Of course there are still master printers today, but never again will we depend on letterpress to print the newspaper. Why wait for the typesetter to finish his job? Or to pay the rent for all of the bulky metal letterpress machines? In box theory we call this happening a rearrangement.

Rearrangements are happening all around us, and they will never stop. We have all witnessed a rearrangement. To give you an educational allegory of rearrangements I will give you the most important elements of box theory.

The will and the means

also known as supply and demand

also known as food and eater, or message and channel

just remember there are two of them.

And to further illustrate, these contextual variables have been added.





Thats as far as this bullshit theory got. So I'm planning to have my video be the opening sequence for a TV show called BOX THEORY. The subject matter of such a TV show changes around different implications of box theory which is about how we use boxes to do different things and depend on them.

1 comment:

  1. cameron, i'm fine with you pursuing this concept for your show. i do believe it's important to follow through with the required written content though (purpose, context, audience description) because it will help you to situate your work in a larger context and you will have a greater understanding for how it might be able to function relative to its context. this is not unlike what makes elliott's work as powerful as it is -- he has a great understanding of the larger world surrounding his work, so he is able to make very intelligent responses to that world in his work. he knows what he is dissenting against.

    so keep moving forward with your idea, but do the writing because i believe it will help you make better work. i didn't assign it as a way to make you all follow arbitrary rules and instructions.